Post-Den Debrief – What a week!
We have returned from our grand adventure to slay some dragons and wow… what a week it has been!
In case you don’t know, we appeared on BBC’s Dragon’s Den on Thursday 10th March. In the segment shown, you can see us doing battle with the mighty entrepreneurs, pitching for investment in our growing business.
“Being on the Den was a life-goal achieved for me,” said co-founder, Dan Wiseman. “I’ve watched the show since it began in 2005. I’ve always been interested in entrepreneurship.”
What viewers may not know is that the team were actually pitching to the Dragons for around an hour and a half – which is obviously edited down into the 14 minute segment you see on TV. During this time, we covered everything from the intricacies of the games we make to our ambitious long-term plans for the business.
If you’ve been following our content over the last two years, you will know that we’re passionate gamers and have tons of ideas for new adventures. Joe Mills, co-founder and head of puzzle design, has a lot of experience in both the design of escape rooms and the production of complex immersive experiences, and finds great joy in developing new theatrical mysteries for people to play:
“The passion of the dragons about how inventive and exciting our games and business can be has really spurred me on to up my creativity and ensure we make the best games we can possibly make,” says Joe. “Being on Dragons’ Den has really helped to shine a light on the mystery puzzle game genre. They’re not just for board gamers – they’re for everyone.”
Indeed, one of the biggest sections of our audience is non-traditional gamers – with people playing our games on date nights, team building days and evenings in with friends.
After the excitement of Dragons’ Den on Thursday and then a long 450-mile round trip to exhibit at AireCon in Harrogate over the weekend, needless to say we’re due a holiday, but owning a business never stops and we’re already hard at work on our next project.
Thank you to everyone who has supported us so far on our journey! Every time you share and comment on our social media posts, every time you buy our games, tell a friend or leave a review – it gives us a huge boost that helps to make our small business possible.
We hope you will continue to enjoy our games and that we can continue to work hard to bring you exciting new mysteries for many years to come!
Stay safe Detectives!
Dan, Joe & Tristan